We all know that the Xperia X, as supposed to Sony's new flagship, to be sort of a mix bag of a smartphone. As the phone contains the same specifications that you would get in a Smartphone that's twice as cheap as it already is. But it seems like advertising does pay off, no matter how bad a smartphone is.
I have actually noticed on South Africa's Vodacom (Vodafone ) website, how the Xperia X is a "Popular Smartphone," and that the phone's delivery "may be delayed" because of it. Not even other great phones, such as the Galaxy S7 or Note 5, get's the 'Popular phone' marking. As I further studied into this, I actually got some surprising answers from the Vodacom headquarters...
An other day ago, I have decided to contact the Vodacom headquarters and asked some questions about the Xperia X's sales. Their reply were...
"We had advertised the new Xperia X because of its great camera capabilities, and since South Africans love taking photos of their wonderful life, we have decided to advertise this smartphone more than the others. In fact, because of our advertising, we have gotten over 94 000 online sales last month from July to August 2016. We hope that we have answered your question.."
...And so I have asked them also about their S7 sales in the last month...
"We have also gotten reasonably good S7 sales in South Africa; around 70 000 sales online already in the last month."
So I told them thanks for everything.
It seems like advertising a Smartphone, no matter what the price or the specs, really delivers. We ALL know that there are alot of better smartphones out there apart from the Xperia X, but advertising something to look better then the other, in this case, the Xperia X over the S7, really shows what advertising can do.
So what do YOU guys think of Vodacom's smart strategy? Leave your Questions or comments about this down below!
Source: http://ift.tt/28NdmKt
I have actually noticed on South Africa's Vodacom (Vodafone ) website, how the Xperia X is a "Popular Smartphone," and that the phone's delivery "may be delayed" because of it. Not even other great phones, such as the Galaxy S7 or Note 5, get's the 'Popular phone' marking. As I further studied into this, I actually got some surprising answers from the Vodacom headquarters...
An other day ago, I have decided to contact the Vodacom headquarters and asked some questions about the Xperia X's sales. Their reply were...
"We had advertised the new Xperia X because of its great camera capabilities, and since South Africans love taking photos of their wonderful life, we have decided to advertise this smartphone more than the others. In fact, because of our advertising, we have gotten over 94 000 online sales last month from July to August 2016. We hope that we have answered your question.."
...And so I have asked them also about their S7 sales in the last month...
"We have also gotten reasonably good S7 sales in South Africa; around 70 000 sales online already in the last month."
So I told them thanks for everything.
It seems like advertising a Smartphone, no matter what the price or the specs, really delivers. We ALL know that there are alot of better smartphones out there apart from the Xperia X, but advertising something to look better then the other, in this case, the Xperia X over the S7, really shows what advertising can do.
So what do YOU guys think of Vodacom's smart strategy? Leave your Questions or comments about this down below!
Source: http://ift.tt/28NdmKt
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